Community Divas
A podcast about communities with hosts Eden Spodek and Connie Crosby

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Mon, 16 February 2009
Episode 11: Ali de Bold
Welcome to episode eleven!

Run time: 23:32
Community Divas on iTunes

A podcast about communities and social media tools

In this episode:
- Eden interviews Ali de Bold from ChickAdvisor
- We talk about Podcamp Halifax
- Introducing the Twitter Song by Michelle Yogis
- We have an addition to the community calendar

Ali de Bold is a third-generation entrepreneur. In 2006, she and her husband Alex launched ChickAdvisor as a solution for Ali’s constant search for the perfect hair salon. Since then it has become a thriving online community where women share reviews about their favourite stores, products and services.

00:01 Intro by Jay Moonah.
00:09 Eden Spodek and Connie Crosby.
00:15 Summary of this episode.
00:26 Eden introduces Ali de Bold
00:51 Eden welcomes Ali de Bold to Community Divas
01:00 Ali explains what ChickAdvisor is and how it got started
01:45 Ali and her husband Alex de Bold created ChickAdvisor
01:50 Ali explains her role now. Mentioned: ChickChat TV video series, their Product Review Club and local events such as shop crawls and movie nights
03:05 Bridging on-line and off-line communities
03:31 Plans to expland off-line events to places outside of Toronto
04:21 Online community tends to take place in the forums and also the face to face events
04:59 Ali speaks about the geographic location of ChickAdvisor members
05:48 The product review club started when Ali started receiving a lot of products to review
07:02 How the product reviews are conducted
07:36 Eden and Ali discuss how advertisers feel about honest reviews by ChickAdvisor members, and how this builds credibility
08:24 Eden has been part of the product review club
08:44 How is ChickChat TV enhancing ChickAdvisor? Mentioned: Where'd You Get That, Slice, Rogers Media
10:23 Have community members been featured on ChickChat TV?
10:52 Are people watching episodes directly from the website? Mentioned: Rogers Pizza Pizza network; see also press release July 8, 2008
11:19 Has ChickChat TV been driving traffic to the website?
11:39 Eden asks what the relationship is between the blog and the main site
12:41 Recently launched re-design of ChickAdvisor to give it a more sophisticated look to better suit its demographic and make some things more user-friendly
13:24 Thoughts on building a community for women
14:09 How many people are using the site - currently just over 100,000 unique visits a month
14:35 Are site visitors staying loyal?
14:50 Keeping visitors on the site - all about the content Mentioned: Google Analytics
15:38 ChickAdvisor plans for the future - movie night in February to see Shopaholic and shop crawl in April featuring Canadian designers   
16:35 Eden wraps up the interview
16:38 Eden and Connie discuss Podcamp Halifax mentioned: Third Wednesday in Halifax (see also @thirdwednesday on Twitter), Halifax Public Library
17:45 Connie was interested in how the sessions were held in the library
18:38 Michelle Yogis is someone who we met
19:05 The Twitter Song by Michelle Yogis (thanks, Michelle!!)
21:12 Community Calendar - Podcamp London has been added to the list
21:42 Eden wraps us up
22:00 Podcamp Toronto promo by John Meadows

Community Calendar:

  1. Podcamp Toronto  - http://podcamptoronto.org/ - February 21 & 22, 2009
  2. Mesh University (meshu) - http://www.meshu.ca/ April 6, 2009
  3. Mesh conference; - http://www.meshconference.com April 7 & 8, 2009
  4. Podcamp London, London, ON, - http://podcamplondon.com/ April 25, 2009
  5. Podcasters Across Borders - Kingston, ON http://www.podcastersacrossborders.com/ June 19-21, 2009

Our cool theme music “Get Out of My Face” is by Uncle Seth and is from the Podsafe Music Network.

We hope to hear from you! Send your comments to communitydivas@gmail.com or post them on the blog at communitydivas.com. Follow us on Twitter, our Facebook page or our FriendFeed room. Some registration may be required.
Direct download: Episode_11__Ali_de_Bold.mp3
Category: podcasts -- posted at: 6:01 PM
Comments[78]
    Thanks so much for the interview, Eden! And well done with Community Divas! Hope to see you soon!

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